Why this subject matters
- ✔ Bridges engineering with marketing and entrepreneurship.
- ✔ Useful for start-ups, innovation challenges and product roles.
- ✔ Builds a structured approach to innovation.
What you will learn
- Identifying customer needs
- Concept generation and selection
- Prototyping and testing
- Pricing, positioning and launch strategy
Every lecture comes with a video, downloadable notes and, where available, a topic quiz, all inside the free Members Area.
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